You're going
to learn how to protect yourself and your money from ineffective
email lists. I'm going to introduce you to the safe-and-sound
distribution techniques that will ensure that your message
is always welcomed into a recipient's inbox, not his/her
Trash Bin.
Safe Email
Marketing
Safe email marketing in the direct marketing/Internet marketing
world is called opt-in email marketing. This is
an important term and one you need to commit to memory as
a fundamental building block in successful marketing.
You've probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a direct
email campaign. Opt-in lists help you identify people that
are "pre-sold" when it comes to receiving offers in the
mail. By opting-in to a list, they let you know that they're
eager to read about something new and beneficial.
Safe Email Marketing breaks down into these 2 categories:
Paid Safe Lists
This is a twist on opt-in email marketing where you pay
for the privilege of being able to send email to a list
of other marketers who have done the same. A paid safe list
can range in price from $2 and up.
The advantages: you don't have to send the emails using
your ISP and you won't have to worry about spam complaints
and disclaimers.
Blue light special in aisle 5: You may be interested
to know that
Empowerism offers one of the most comprehensive,
organized, and updated Safelist Directories in existence
and access comes with your subscription. Our subscribers
are very happy with it. Visit this site for more
details:
http://www.fl-home-biz.com/pluginpower.html
Opt-In List Rental
This type of list is similar to a standard "specialty" direct
mail list. It's targeted and aimed at people who are interested
in what you have to offer.
Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost newsletters
and/or contests as a way to capture addresses.
Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.
Of course you're going to pay more to rent this type of
list, but you won't find a better-targeted audience for
your offer. These companies do the mailing for you, so you
won't have access to the names.
Claim you graduation present
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