One of the
best ways to cultivate new business and save hours of time
is to use an autoresponder. An autoresponder gives you the
ability to follow-up *automatically* on the email addresses
you capture. Instead of wasting hours following up manually,
you can let your autoresponder follow up while you do the
things that you do best -- build your business...putter
in the garden...chase your kids around the house...catch
up on your power-napping.
If you have an autoresponder, today's lesson will show you
how to make it super-effective. If you don't have an autoresponder,
Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism
is truly dedicated to providing an all-in-one solution
to the challenges of selling on the Internet. I hope you'll
visit our site and let us "show you around" Empowerism and
the exciting RSVP -- the new way to buy leads.)
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
Wash-Rinse-Repeat
Repeat contact
is a concept that top marketers first used effectively in
the offline world. When you conduct a direct mail campaign,
you send out message after message until it's no longer
cost-effective. This strategy yields a much higher response
rate than with a one-shot mailing (typically just 1% or
less).
Be in the
top 10
If you apply
this strategy to your Internet marketing campaigns, you'll
have a real edge over the competition. Remember:
90% of businesses do not follow-up with prospects!
Open the door & close that sale with Empowerism's unbeatable
autoresponder success techniques.
Technique
#1
The "Kill Overkill" Technique
You don't want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don't send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters spaced apart by
2-4 days, you'll keep your prospect aware of your business
and develop credibility over time without being a pest.
Technique
#2
The "My Gift to You" Technique
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you're over-selling. If you're a vacuum
cleaner distributor, for example, send a newsletter on allergies
and dust mites, for example.
Technique
#3
They'll Learn / You'll Earn Technique
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
Technique
#4
Combo Platter Technique
Use a variation of the hard sell, soft sell approach. Simply
alternate your messages. A balance of 40% hard-sell and
60% soft-sell is generally about right.
That wraps up today's lesson. Earlier I promised you a "crash
course" in creating the perfect email message. Keep your
eye on the horizon for: 8 Steps to Irresistible Copy
every Time."
That's it for Lesson #5, to proceed with Lesson #6
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